The impact of security measures on customer experience in
Retail Environments
Introduction
Security in retail environments is essential for protecting customers, staff, and assets but it also shapes how shoppers perceive a business. Retail locations face risks like theft, fraud, burglary, and workplace violence, and the way these risks are managed can influence customer trust, comfort, and overall satisfaction.
This whitepaper explores how security measures such as surveillance, personnel presence, and store design impact the customer journey, from entry to checkout, and how retailers can strike the right balance between deterrence and a welcoming shopping experience.
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